30-day test | Waze co-founder sacks new employees who don't pass his test - here's why it's not OK

Retaining talent is important to every company for multiple reasons.

You want to keep the best talent so they help your business thrive, so they don’t go to one of your competitors, and so you remain competitive in the market. However, another important factor is the cost to your firm having a low-performing employee is – which is often discovered too late.