'Showcase your personality' | 79% of employers think video applications are the most effective way to secure a dream job in 2024

79% of employers think video job applications are the most effective way to secure a dream job in 2024.

Although CVs and cover letters are generally the foundation of job applications, creativity through technology is quickly becoming ago-to when trying to secure a new role.

In fact, searches for “AI CV” and “video application for jobs” have increased by 310% and 125% respectively in the last year alone.

With UK job vacancies dropping by 209,000 in January, Adobe Express has researched how to use AI, video and TikTok to make applications stand out from a saturated influx of applicants.