Fix you | If Coldplay can reduce their touring emissions by 60%, there's more you can do for your ESG

Popular rock band Coldplay made headlines this week by announcing that the group had managed to turn the tide on what seemed like an insurmountable challenge. The band, known for its global reach and elaborate tours, has achieved a staggering 59% reduction in carbon dioxide emissions during their Music of the Spheres tour compared to their previous outings.

This huge feat was achieved through pure perseverance and determination to completely renew the band’s commitment to environmental and social governance, and in this sense, it should perhaps be a wake-up call for businesses.

Coldplay’s sustainability journey began in 2019 with a bold promise: they wouldn't tour again until they could do so in a more environmentally friendly manner.

By 2021, they had unveiled a comprehensive 12-point plan to slash their carbon footprint by half. The initiatives they've implemented are nothing short of ground-breaking. From dance floors that generate electricity through fan movement to minimising air travel and using sustainable aviation fuel when necessary, Coldplay has redefined what a modern, sustainable tour can look like.