‘Careers Done Different’ | IKEA to launch a virtual store in Roblox with paid positions as it embraces "less traditional" recruitment

IKEA is thinking outside of the box with the launch of a new virtual store on the gaming platform Roblox, in an unusual bid to attract talent.

According to Marketing Week, a new campaign called ‘Careers Done Different’ will launch this week.

Having created a store in the virtual universe, IKEA will first invite Roblox players to apply for paid positions.

The furniture company hopes this new approach will demonstrate to younger generations that IKEA could be a fun, exciting, and forward-thinking place to begin a career.