The dating app Bumble, once famous for giving female daters the power of messaging first, has found itself shrouded in controversy following a failed attempt to humour its largely female-consumer base in its latest advertising campaign.
“You know full well a vow of celibacy is not the answer,” reads one billboard from the campaign. While another in the same style exclaims “thou shalt not give up dating and become a nun,” and another reads “you know full well a vow of celibacy is not the answer.”