'We made a mistake' | What Bumble's ad controversy teaches us about cultivating diversity of thought

The dating app Bumble, once famous for giving female daters the power of messaging first, has found itself shrouded in controversy following a failed attempt to humour its largely female-consumer base in its latest advertising campaign.

“You know full well a vow of celibacy is not the answer,” reads one billboard from the campaign. While another in the same style exclaims “thou shalt not give up dating and become a nun,” and another reads “you know full well a vow of celibacy is not the answer.”