Divisive or essential | Tory minster says companies should butt out of political activism, are they right?

It seems that, in recent years, there’s been an expectation that businesses should weigh in on the political and social climate of the time.

More than ever, businesses are aligning themselves with key causes and using their platforms to alert their customers to issues they believe are key to their own environmental and social purpose.

A key example of this hit headlines recently, when Costa Coffee was forced to defend itself for including a transgender person with mastectomy scars in a cartoon mural on one of its vans.

Whilst some accused the brand of ‘glamorising complex and dangerous surgery’, Costa Coffee stated that it uses its platforms to ‘showcase and celebrate inclusivity’.