Free pizza & flexi hours | Gen Z's office attendance rises as employers lay on work perks

Gen Z workers are heading into the office more often as employers roll out free food and social events to lure staff away from their home offices.

With the majority (89%) of businesses mandating in-office working days, the latest Virgin Media O2 Business Movers Index shows Gen Z attendance is up by 10% as businesses lay on the perks to attract workers in.

The quarterly Movers Index, now its second year, is based on combining anonymised and aggregated UK movement data from O2 Motion with national polling findings to reveal key behavioural trends. The combined data paints an accurate picture of movement patterns and the trends influencing them.

Gen Z upping office attendance as companies lay on perks

The first few months of the year in-office working rose, with almost half (46%) of Brits working in the office more frequently now, compared to three months ago. O2 Motion data shows Gen Z daily commute trips are up 9% from this time last year, including a 14% increase in January trips.