Asda, ASOS & Boohoo | Firms face calls for greater 'greenwashing' regulation, what effect does it have on staff?

Green credentials within the world of business have never been more important.

Whilst a significant portion of consumers have always paid attention to the ethical considerations of their spending habits, the current constant rhetoric around environmentalism is pushing many organisations to rethink their corporate image, with a view to encouraging more of a green persona.

Unfortunately this has given rise to a generation of brand and companies who have, perhaps, paid more attention to the aesthetics of sustainability, without actually making the necessary moves to ensure their environmental footprint is moving toward being neutral. This is often called ‘greenwashing’.

However, while the ramifications of greenwashing on consumer trust and ecological sustainability are well-documented, there's another casualty that often goes unnoticed - staff morale and engagement.