The Body Shop administration | Why EX matters even in times of crisis

The Body Shop has entered administration in the UK, threatening 200 outlets and the jobs of over 2000 employees.

The iconic brand ran for almost 50 years, becoming a high street staple. However, it has faced an inability to keep up with consumer-demand and worsening cost-of-living crisis.

The move takes place three months after the company was bought by private equity company Aurelius – the firm said it was unable to revive The Body Shop after lack luster trading over Christmas and new year.

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Aurelius appointed the accounting firm FRP Advisory as administrators, who said in a statement that the company “faced an extended period of financial challenges under past owners, coinciding with a difficult trading environment for the wider retail sector” and they would “consider all options to find a way forward for the business and will update creditors and employees in due course”.