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Ditching diversity | ASOS drops DEI bonus targets - executives told to focus on profit instead

ASOS drops DEI bonus targets - executives told to focus on profit instead

The online fashion and cosmetics retailer ASOS has come under scrutiny after scrapping diversity targets as incentives for its executives to achieve bonuses, signifying a growing view of diversity as non-essential.

Annual executive bonuses at the e-commerce platform will now be based on hitting profit targets, improving share prices, and increasing profit margins, scrapping diversity-driven targets altogether.

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