UK 
United States
The Back to School signs are firmly in the shops, and if you’re not already home from your summer holiday, you’re probably close to it. Yes, the autumn vibes are in full swing, and with them comes a new TikTok trend with big implications for HR: The September Surge.
It’s recruitment and job search time – and you need to be tuned in not only to what staff might be doing about their role and job search but also to those who are looking at your company and wondering if they should bring their talent to your table.
What is the September Surge?
Coined to describe the time between Labor Day in the US (think August bank holiday in the UK) and Halloween, this is a time when it's believed that applications go up, and, along with that, people should be applying for jobs, updating their CV and LinkedIn profile for opportunities placed by recruiters.
Along with the spooky candle-lighting videos and pumpkin spice lattes, the #SeptemberSurge trend has begun to build on TikTok as everyone from recruiters and HR talent leaders to coaches and job seekers offer their advice on making the most of this 'season'.
