Business expansion is what founders dream of. If a company has multiple offices across the world, it usually means it is thriving.
The reasons for choosing to expand in certain locations are varied, including having a large consumer or client base, manufacturing facilities, or requiring talent, in a specific region of the world.
But when a company expands, it must also take on the differing cultures, traditions, and ways of working from the countries it's setting itself up in. This can have some consequences for a workplace’s culture, as national diversity brings with it a distinctive set of different perspectives and attitudes. Nevertheless, much research points at the benefits of diversity and these differing outlooks, to bring about innovation and business growth.
Despite this, HR practitioners, along with the management and executive team, must be aware of some important factors when their company goes global.
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