Gen Z fights back | Younger workers are sick of burning out, and they're doing something about it

Gen Z, the cohort born roughly between the mid-1990s and early 2010s, loves to disrupt the workplace. From changing habits on how, where and why they work, to forcing organisations to adhere to ESG targets and D&I, this young group are change makers, and agile harbingers of progress.

And, in ushering in a fresh ad ethics-focussed perspective on the world of work, Gen Z is now placing a huge emphasis on work-life balance. Their refusal to embrace careers that lead to undue stress or burnout isn't just a choice; it's a rational response informed by the lessons of their predecessors and a vision of a more sustainable future.