Gen-Z problems | Are businesses really ditching younger talent due to frustration?

We’re constantly hearing of businesses being forced to adapt to the shifting expectations of the modern workforce.

Even the most traditional of firms have been coerced kicking and screaming into progressive practices such as hybrid or flexible working, focusing on ESG or revising decades-old hiring practices.

This is, largely, fuelled by the perpetual need to get young skilled professionals to pick your company over a competitor.

This is a huge challenge for businesses. Last year, YouGov data found that only 28% of UK businesses were equipped to attract young workers and accommodate their needs, whilst nearly three-quarters of businesses felt that they were at risk of losing younger workers as a result of not-good-enough workplace experiences.