'New age of flexibility' | Gen Z workers are flipping the script on inclusive workplace benefits

New research has revealed that younger workers are bringing a fresh perspective to the workplace when it comes to the “perks” and benefits they expect employers to offer.

In a survey of 2000 UK adults carried out by fertility benefits company Apryl, almost a third (32%) of workers aged 18-24 said women’s health support (such as menstrual or menopause leave) was one of the key workplace benefits that would attract them to a company and encourage them to stay. Just over a fifth (22%) of this age group were interested in fertility and family forming support, and almost a quarter (23%) said they’d be attracted to a company that offered enhanced parental leave.

Older workers’ attitudes are yet to catch up

For workers aged 35-54, fertility and women’s health support was less of a priority. Just 21% of workers in the older group expressed an interest in menstrual or menopause leave; and even fewer (14%) felt that fertility and family forming support would attract them to a company and encourage them to stay.

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Strategy | Using employee benefits technology to help engage your people

Whilst fertility services may be less relevant for older workers, the findings point to a generational divide in attitudes to the role employers should play in accommodating fertility and women’s health struggles.