Public image | You better know you'll be held accountable if you have a personal brand

Cultivating a personal brand is often associated with celebrities or social media influencers, but as society moves towards more individuality and an emphasis on personal identity, the world of business also becomes a space for workers to craft their own identity.

LinkedIn isn’t a place only for professional networking, seeking opportunities to accelerate your company or sharing milestones in your career. Now, the site resembles that of Facebook or Twitter where users share more of themselves and their opinions, and knowingly or not are creating their own personal brand.