Public image | You better know you'll be held accountable if you have a personal brand

Cultivating a personal brand is often associated with celebrities or social media influencers, but as society moves towards more individuality and an emphasis on personal identity, the world of business also becomes a space for workers to craft their own identity.

LinkedIn isn’t a place only for professional networking, seeking opportunities to accelerate your company or sharing milestones in your career. Now, the site resembles that of Facebook or Twitter where users share more of themselves and their opinions, and knowingly or not are creating their own personal brand.

Opinions are important in making a personal brand unique and authentic. They’re what separates people and gives us individuality, and someone sharing the extremes of their perceived ‘good’ or ‘bad’ opinions is often what plummets them into fame or success.

But if you’re sharing your opinions as part of your brand, you have to act in-line with those perspectives. Because in society today, employees see through inauthenticity and will hold you to account if you don’t.