Flex to impress | How Virgin Money proved flexibility is the key to talent attraction & retention

Virgin Money is proving flexible working is good for business, after new data reveals the number of applications to each vacant role at the bank has more than tripled, while employee attrition has halved, one year on from the launch of its flexible working package, ‘A Life More Virgin’.

The new working model has also helped to significantly enhance the diversity of applicants to roles at Virgin Money. Employee data shows the number of applicants declaring protected characteristics, such as ethnicity, sexual orientation and gender, has risen by 204%.

New research, carried out by Censuswide for Virgin Money, backs up the data, finding that three in four workers surveyed (75%) agree that the option to work anywhere would be a pull factor for them applying for a job or staying with a firm.

The research also finds 95% of people surveyed who are employed believe the ability to work flexibly will/would improve one or more areas of their life, including general happiness (54%), mental wellbeing (54%) and physical wellbeing (40%).