Costly team-building | £100m per year 'wasted' on company away days

Escape rooms. Obstacle courses. Raft building. At some point in our careers, most of us have taken part in one of the classic workplace away day activities, as part of a fun way to decompress and bond with colleagues outside of the office.

However, new research suggests that a whopping £100m per year is being wasted by UK firms when it comes to organising such away days.

According to a recent study conducted by Opinium, on behalf of one of the UK’s leading brand experience agencies, The Park, a huge amount of money that is being spent each year on company away days is ineffective and therefore fundamentally being wasted. Of the £200 million believed to be spent annually, over 50% isn’t working.

Away days are popular among UK businesses across multiple sectors and are seen as crucial for boosting morale, increasing retention and helping with staff development as well as aligning the workforce with the company values and vision.