No direction | Why your company purpose isn't resonating with staff

Why your company purpose isn't resonating with staff

New research into large UK firms has found that while the vast majority have developed a purpose strategy, many are either coming across as inauthentic or just not resonating with staff.

Two in five (42%) employees don’t know what their organisation’s purpose statement is and 71% believed their employers still ‘always’ or ‘often’ make decisions based solely on financial factors like profit and growth, rather than purpose.

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