No direction | Why your company purpose isn't resonating with staff

New research into large UK firms has found that while the vast majority have developed a purpose strategy, many are either coming across as inauthentic or just not resonating with staff.

Two in five (42%) employees don’t know what their organisation’s purpose statement is and 71% believed their employers still ‘always’ or ‘often’ make decisions based solely on financial factors like profit and growth, rather than purpose.

While 86% of employees say their organisation has a ‘purpose statement’, 42% are unaware of what that purpose statement includes according to new research from EY Lane4, which specialises in leadership, team and skill development, talent consulting, transformation and culture change.

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