REVEALED | The companies Brits search for the most - did yours make the list?

The companies Brits search for the most - did yours make the list?

New research has revealed the top companies that Britons search for the most often, with Tesco taking the leading spot.

The study, which was conducted by marketing training hub, School of Marketing, analysed the top searches for jobs and careers on Google to find out which private sector organisations Brits were keenest to work for.

Tesco, Amazon, Asda and Sainsburys take the top spots

Supermarket chain Tesco came out as the most popular company with more than 362,000 searches per month on average for job vacancies. According to the analysis, there are 232,000 searches per month for ‘Tesco jobs’ and 130,000 per month for ‘Tesco careers’.


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Multinational retail giant, Amazon, took the second spot with 196,000 total monthly searches. When broken down into categories, there were more than 184,000 searches a month for ‘Amazon jobs’ and more than 12,000 monthly searches for ‘Amazon careers’. The interest in Amazon is perhaps unsurprising given that, in July this year, City A.M. reported that the firm had gone on a UK-based hiring spree, creating more than 4,000 permanent jobs this year.

Taking the third spot in the rankings was supermarket brand Asda. The analysis showed that the firm had garnered 138,000 monthly searches, with 114,000 ‘jobs’ searches and 24,000 ‘careers’ searches.

Below is a full table highlighting the top ten companies that Brits want to work for:

#

Company

"Jobs" searches

"Careers" searches

Total monthly searches

1

Tesco

232,000

130,000

362,000

2

Amazon

184,000

12,000

196,000

3

Asda

114,000

24,000

138,000

4

Sainsburys

111,000

17,000

128,000

5

Royal Mail

116,000

11,000

127,000

6

Morrisons

71,000

9,300

80,300

7

Waitrose

64,000

4,400

68,400

8

Lidl

44,000

18,000

62,000

9

Aldi

50,000

10,000

60,000

10

Primark

41,000

13,000

54,000

What is clear from the above rankings is that there is a lot of interest in supermarkets and retailers in the job market currently with a range of employers, including Tesco, Royal Mail, Lidl and Primark, making the list. But, what is it that could be attracting Brits to these companies aside from them being popular and well-known brands?

Salary & bonuses

Especially with the cost-of-living crisis impacting many households, a good salary could certainly help attract prospective talent to a business. Research has found that employees would be willing to jump ships if not given the salary that they want, with 54% of staff saying that they would consider quitting a poorly-paid job to pursue a pay rise, LondonLovesBusiness reported.

In the case of Aldi, the employer confirmed a second pay rise in 2022 for thousands of staff members which could be a point of attraction for some staff. As was reported on by the Mirror, the hourly rate is going up to £12.66 per hour for “warehouse selectors”. With Aldi appearing to review and boost staff pay regularly, it is possible that this could encourage Brits to work for them.

Bonuses are another possible reason for the interest spike. The likes of Sainsburys and Amazon have been known to offer joining bonuses when they have previously launched recruitment drives. In November last year, HR Grapevine reported that Sainsbury’s was going to offer new and existing delivery drivers a bonus of up to £500 over the busy period, while Amazon previously offered a one-off payment to attract staff in UK regions where the demand for talent was high.

Learning and development

Another reason why employees may want to join one of the above firms is if learning and development are top priorities. Increasingly, this is something that prospective talent is looking for, with statistics from Better Buys – reported on by Wharton University of Pennsylvania – finding that 92% of employees think that having access to professional development is ‘very important’ or ‘important’ in a job.

Parcel and Postal Technology International reported that Royal Mail has launched a leadership programme dubbed the ‘Diamonds Programme’ to equip managers with the needed skills to meet changing customer demands. Circa 70 staff were selected to join the leadership programme’s first session. It is initiatives like this that could be attractive to prospective talent.

Additionally, companies such as Lidl have been known to offer graduate schemes, giving talent the opportunity to learn new skills. In 2020, The Scotsman Food & Drink reported that, offering hands-on experience to those who are undergraduates, the Lidl graduate scheme boasts a good salary, a fully expensed company car and 30 days of annual leave – an attractive offering for many looking to kickstart their careers.

Work-life balance

Considering working structures and flexibility may also be another deciding factor for today’s wave of jobseekers. Research published by Aviva found that work-life balance has overtaken salary post-pandemic. The data found that more workers surveyed said that they were attracted to their current role for the work-life balance (41%) than the salary (36%). So, companies that offer part-time, or flexible roles, and enable staff to have a good work-life balance could possibly have a better chance of appealing to prospective talent.



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