War for talent | Huge number of UK firms risk losing young staff

Nearly three-quarters (72%) of UK businesses are not providing sufficient workforce experiences for young workers, as a result of poor workplace tech and employee experience strategies, according to new research from Applaud, the leading workforce experience layer.

The data, which explores workplace trends post-pandemic, reveals that while some businesses have used new working patterns to create transformative employee experiences, others have struggled to adapt to the needs of today’s young workers.

This is alarming seeing as an increasing number of businesses are seeking young workers to offset labour shortages and skills gaps. Graduate vacancies are 20% higher than before the pandemic, a figure that’s expected to increase as shortages continue.

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Yet, as workplace demands change - 86% of Gen-Z and millennials suggest home working is one of the biggest drivers when seeking new roles - Applaud’s data confirms that only a quarter (28%) of UK businesses are actually equipped to attract young workers and accommodate their needs.