Leader Interview | Building a smart business with Dan Brown

An interview with Dan Brown, Chief Product and Strategy Officer at FinancialForce

Why do businesses need to be smart?

The pandemic taught leaders the value of resilience and coping with change – it was always important, but now it is about survival.

There is no room for complacency. Businesses must be highly agile, innovate constantly and deliver exceptional customer experiences to succeed and grasp the opportunities of accelerating change. An emerging project economy means that delivering on time, every time, at superb quality, while creating amazing customer service, must be ‘business as usual’. Attracting, engaging, and retaining talented and skilled staff is now critical, as many depart traditional workplaces or demand more from employers. The future belongs to adaptive, intelligent organisations that are richly equipped with digital insights, not just for informed decisions but to enrich and empower employee roles. They must embrace smart systems and mindsets that adapt to shifting market dynamics – or fail.