‘Recruitment mechanic’ | How lastminute.com is using 'gamification' at work

How lastminute.com is using 'gamification' at work

This Daily Comment takes a look at lastminute.com’s latest recruitment campaign. It includes:

  • A look at the online travel and leisure retailer’s rec campaign and what it seeks to achieve

  • Insight on how they are ‘gamifying’ it

  • An additional look at one other firm that has used gamification in the past.

This piece is exclusive to myGrapevine+ and is only available as part of our premium membership.

Looking for more? We have a wide range of other content you'll be interested in, covering everything from business best practice to the latest leadership trends, including:

You've read 40% of the article so far, subscribe to continue reading - plus lots more!


Subscribe now to myGrapevine+ and get access to our comprehensive knowledge portal.


Already a subscriber?Sign in

Welcome Back