Industry shake-up | 'Perfect platform' TikTok makes BIG move into rec market

After long-time rumours, TikTok has finally branched into the recruitment market – in a ‘pilot’ move that could shake up traditional recruitment methods for HR and recruiters if successful.

The Chinese-headquartered firm, which has a major Generation Z and Millennial user base, is piloting the recruitment move by working with firms such as Chipotle, Target and Shopify, allowing candidates to send in video applications.