Industry shake-up | 'Perfect platform' TikTok makes BIG move into rec market

After long-time rumours, TikTok has finally branched into the recruitment market – in a ‘pilot’ move that could shake up traditional recruitment methods for HR and recruiters if successful.

The Chinese-headquartered firm, which has a major Generation Z and Millennial user base, is piloting the recruitment move by working with firms such as Chipotle, Target and Shopify, allowing candidates to send in video applications.

With one recruiter saying it ‘could be the perfect platform’ for recruitment – it could, as some predict, spark a slew of copycat moves from other social media giants.

What are TikTok doing?