Bittersweet | Haribo's talent woes could threaten UK sweets delivery

Haribo's talent woes could threaten UK sweets delivery

Workers looking for a bit of a boost may find comfort in the occasional pack of treats, however it seems that the recent news for confectionary lovers in the UK is not looking quite so sweet.

In fact, an alleged lorry driver shortage could become a concerning prospect for sweet-toothed Brits after the confectionary manufacturer Haribo told shops that it was struggling to deliver enough bags of sweets.

Reports from the Guardian suggest that Jelly Babies, Gummy Bears and Mini-Fried Eggs could all be impacted, as the German organisation said it was struggling to get its products to consumers in the UK.

A Spokesperson told the publication: “As is the case with many manufacturers and retailers throughout the country, we are experiencing challenges with regards to the nationwide driver shortage.

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“We are working with partners across the food and drink industry to address and respond to this problem.”

The Grocer reported that Haribo told retail and wholesale customers that it was experiencing a number of issues in the supply chain and was “working flat out to manage the situation”.

Separately, it reported that other suppliers including Hain Daniels – which has Hartley’s jam, among others, within its portfolio – had asked their business customers for assistance in easing deliveries.

Skills shortages in the industry

The news of these lorry driver shortages – which is impacting Haribo in this instance – dovetails with wider gaps in the industry.

A recent This Is Money article highlighted that logistics, food and drink and hospitality are the industries that are apparently hardest hit by skills shortages.

Additional research from the trade industry body UK Hospitality found that there is an estimated shortfall of circa 188,000 workers – meaning that employers are exploring new tactics to attract talent to the sector.

Incentives & plugging staff shortages

Some employers have deployed initiatives to help plug staffing shortages, which are likely attributed to several things including lockdown restrictions, as well as new rules surrounding Brexit.

The British steakhouse Hawksmoor is offering bonuses of up to £2,000 to workers who recommend friends for jobs within the organisation.

HR Grapevine previously reported that, in an effort to “turbo-charge” its hiring efforts, each person recommended and who is hired after passing a one-month trial will receive a bonus.

This will be £200 for a first friend, £300 for a second and up to £2,000 for five friends.

Hawksmoor’s Co-Founder, Will Beckett, told the BBC that there “aren’t enough people” in the sector, adding that the hospitality sector “is struggling with recruitment at the moment”.

He continued: “It's a little hard to tell whether this is because there aren't enough people due to them leaving the country or leaving the sector, or because everyone is recruiting at the same time.”

Separately, restaurant chain Caravan said that it would offer £100 gift vouchers to customers if they successfully recommend someone for a role within the firm.

Attracting top talent

In a previous interview with HR Grapevine, Mandy Watson, Managing Director at recruitment firm Ambitions Personnel, said that work perks and benefits should be a focus point in any job-related marketing.

Additionally, the recruitment expert said that incentive schemes “might be a good idea to encourage more applications”.



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