Earth Day | Staff would take a pay cut for an environmentally-conscious firm

Today (April 22) marks the annual Earth Day – a day dedicated to support for environmental protection. And, in line with the theme of the day, tech giant IBM has launched a new sustainability study and global index.

The study, which polled over 14,000 consumers in locations such as the US, the UK, Canada and Germany, discovered that the pandemic has had a direct impact on customer views on sustainability – which is impacting employment decisions.

The study found that less than half of all respondents trust corporate commitments to sustainability, something that may hinder a search for top talent as 71% of jobseekers in the research noted that they would consider environmentally sustainable businesses more attractive to work for.

However, the most notable finding in the study for HR is that as much as 48% of respondents would accept taking a lower salary to work for an environmentally sustainable and conscious company.