Menzies’ HRD | Why HR should own the employer brand

Why HR should own the employer brand

Although the company brand may not be a responsibility that staff naturally assume should fall to HR, the department clearly has a vital role to play in its creation. Includes:

  • Teamwork between HR and Marketing can help boost a firm’s brand

  • How wellbeing and D&I adds value to brands

  • HR is well placed to enhance brands where businesses fail to do so

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