‘Gen Beta’ | How to use activism to engage your workforce

How to use activism to engage your workforce

Employees speaking out about their company and its decisions has started to increase more and more. Over the past few years alone headlines have covered protests from Amazon staff, which has prompted the firm to make its operations carbon neural by 2040, while Google employees staged a walk out over responses to sexual allegations. And it seems that the C-Suite is also anticipating these actions to increase. According to a study of 400 cross sector C-Suites by law firm Herbert Smith Freehills, workers are becoming more vocal in expressing their views about the workplace, their employer and wider social issues. In fact, over 80% of companies predict a rise in workforce activism, according to the study. Meanwhile, respondents stated that they expect a spike in online digital petitions with...

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