TikTok competition | Staff urged to dance to win 'overtime' hours

Staff urged to dance to win 'overtime' hours

In the workplace, it is not uncommon for employers to host staff contests or competitions to boost morale and connections within teams.

Yet, TheGamer reported that the American firm GameStop has announced that it is having a TikTok challenge among its stores where it is claimed that one of the prizes is ‘10 extra labor hours’ on Black Friday.

According to The Verge, the contest – which was first spotted by TheGamer – has since been removed from the video game company’s website following a wealth of media attention.

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It has been reported that this contest was meant for “store leaders” and that the firm encouraged leaders to get colleagues involved in uploading a TikTok video of them dancing to a brief song as a team. They picked the #redwinechallenge.

The page read: “Be creative, rope in your team, and have fun with it!”

The post, which has since been removed, shared details of the different prizes for the winner. It reportedly read: "The winner of the challenge will receive an Echo 8, Echo Auto, $100 VISA gift card and 10 additional labor hours to use during Black Friday week.

"Imagine what you could do with all those prizes," the post added.

While GameStop didn’t explain what is meant by “labor hours”, Kotaku said that this is essentially a budget for the store to have a person work extra hours during busy periods.

HR Grapevine has contacted GameStop for comment but did not hear back at the time of publication.

While the intention of this staff contest may have been to boost morale and encourage teams to have fun, it is possible that the outcome may not have had the desired effect.

In fact, the Verge described the video firm’s prize offering of ‘labor hours’ as putting a “fairly dark twist on the contest”.

Comments (1)

  • VeniVidiVici
    Thu, 5 Nov 2020 4:27pm GMT
    Beam me up Scotty.
    It's like being in kindergarten.

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