Creating a clear and well-articulated company purpose can help organisations thrive. According to Think Parrallax, having a defined company purpose helps set long-term business strategies, creates a competitive edge, inspires innovation, increases brand loyalty and can also help with employee attraction, retention and engagement. Employers can reap multiple benefits from having a strong company purpose, which is something that even those at the top are consciously aware of. This is supported by statistics highlighted in PwC’s 2016 report Putting Purpose to Work: A study of purpose in the workplace, which found that 79% of business leaders believe that company purpose is central to business success. Whilst having a strong and clear company purpose is good for businesses in a commercial...
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