Culture | HRD reveals why company purpose is so important

Creating a clear and well-articulated company purpose can help organisations thrive.

According to Think Parrallax, having a defined company purpose helps set long-term business strategies, creates a competitive edge, inspires innovation, increases brand loyalty and can also help with employee attraction, retention and engagement. Employers can reap multiple benefits from having a strong company purpose, which is something that even those at the top are consciously aware of.