Due to the coronavirus pandemic, employers up and down the UK have had to re-think their business strategies in order to boost sales and attract customers back to stores following the UK-wide lockdown.
For one organisation, it is putting an increased focus on its employees to help drive business performance with the help of a new employee incentive scheme.
UK telecommunications services provider O2 has shared details of its new initiative, which will see the firm’s 6,700 O2 and giffgaff employees be rewarded for helping to grow its customer base over the next year.
According to a release shared by O2, the new ‘See What You Can Do’ scheme will use one key metric for customer growth to reward staff members for the continued success within the business.
The scheme will include a target that will be split into two halves, with the first running from July 1, 2020, to December 31, 2020. The second will then kick off from January 1, 2020, to June 30, 2021.
Workers will then be rewarded with a bonus of £1,500 per employee when the target is met, with each worker having the opportunity to bank 50% of their reward at the halfway point.
Mark Evans, CEO of O2, stated that the scheme will help motivate staff to do the ‘very vest’ for its customers.
Evans explained: “O2 is the UK’s number one mobile operator for customers, and this is the perfect time to reward our people for going the extra mile and continuing to deliver for our customers, as we help get Britain back on its feet during the ongoing pandemic,” he said.
“The reaction from our people to this exciting new scheme has been fantastic and everyone is motivated to do the very best for customers, and our business.”
This news comes as the firm celebrated a year since it launched its paternity leave policy extension, which the organisation said it had witnessed 89% of new parents take up the full 14 weeks of paid paternity leave available to them.
Speaking to HR Grapevine, Catherine Leaver, HR Director at O2, said it was ‘heart-warming to see’.
Ben
It will be interesting to know how they plan to measure this...and the unintended consequences of targeting it. Growth in value loss customers, or acquiring at any cost, to name but a few...