No more champions | UK firm cuts 'masculine' words from job ads and gets THIS result

UK firm cuts 'masculine' words from job ads and gets THIS result

Thames Water has seen a surge in the number of female applicants to frontline roles after culling 'masculine’ words like ‘champion’ from its job adverts.

When advertising for sewage works technicians last year, the water services firm revealed that just eight per cent of applications came from women – likely because they were discouraged by the wording.

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