LGBT+ | Starbucks receives backlash from employees after new advert

For all employers, striking up a public corporate message that is fully reflective of the internal culture is crucial.

Not only will this attract and retain staff and create a prosperous and inclusive working environment, but it will also help the businesses’ bottom line too.

Yet, upon the release of Starbucks UK’s new advert – which features a trans man struggling with being called his “deadname” (the name he was assigned at birth) – the chain has received backlash from several former and current employees who claimed that the firm’s publicly professed values aren’t a true representation of the way that staff are treated internally.

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BuzzFeed News reported that some staff members claimed they had been ‘outed to their colleagues’, encountered deadnaming due to company software and experienced issues with accessing the gender-affirming treatment – a benefits package that the coffee chain has had in its health plan since 2012 in the US.