Perks | Corporate wellbeing grows to £3tn valuation

Over the past few years, numerous studies have evidenced the significant business benefit of ensuring that worker wellbeing is a core part of HR's responsibility.

For example, a recent study by BITC found that whilst just 60% of employees believe that their managers care about their wellbeing, those who did feel cared for were more productive, and even produced a better quality of work. This in turn benefitted business.

With these significant links between wellbeing and the corporate bottom line, it’s unsurprising that the corporate wellbeing market has increased dramatically. In fact, according to a recent report released by Josh Bersin, Founder of Bersin by Deloitte and Global Industry Analyst, the market is actually the fastest growing in the world – with a current valuation of over £3.27trillion ($4.2trillion).

So, what initiatives sit within the remit of corporate wellbeing? Well, according to Bersin's report, it encompasses any personalised medicine, healthy eating and nutrition programmes, fitness offerings, spas, tourist destinations and wellbeing solutions inside of the workplace such as meditation, counselling and relaxation time.