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Fake reviews | CEO reprimanded after dodgy employee practices

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CEO reprimanded after dodgy employee practices

A company founder accused of forcing employees to write fake product reviews to enhance sales figures has been punished and told not to do this again.

The BBC reported that the US Federal Trade Commission (FTC) started to investigate Sunday Riley’s firm after an anonymous tipster claimed that Riley and other managers at the firm were faking reviews on Sephora – one of the sites which hosts Sunday Riley’s product range.

Additional reporting details found evidence that Riley emailed staff telling them to create several different accounts on Sephora’s website, using an amalgamation of different fake identities and bogus emails in order to post glowing reviews that would help boost sales.

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Apparently, staff would receive an email advising them to “always leave five stars” when reviewing Sunday Riley products.

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