Fake reviews | CEO reprimanded after dodgy employee practices

CEO reprimanded after dodgy employee practices

A company founder accused of forcing employees to write fake product reviews to enhance sales figures has been punished and told not to do this again.

The BBC reported that the US Federal Trade Commission (FTC) started to investigate Sunday Riley’s firm after an anonymous tipster claimed that Riley and other managers at the firm were faking reviews on Sephora – one of the sites which hosts Sunday Riley’s product range.

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