However, this isn’t the first time that the company has come under scrutiny for discriminating against its customers. In September the firm found itself embroiled in a second racism row after an employee asked for a customer’s name but allegedly penned “Isis” on the coffee cup instead - The Guardian reported. The news comes despite company-wide discrimination training which was launched last year after a similar incident occurred.
Peeved customer Niquel Johnson told the Washington Post that he ordered his drink on one occasion like he always did using his Islamic name, Aziz, yet the anonymous employee reportedly served his latest set of drinks with the label “Isis” penned on the cup’s exterior. Johnson is now considering taking legal action against the coffee chain.
Johnson said that seeing “Isis” written on his drink made him “shocked and angry”. He added: “I felt it was discrimination.”
Despite this, Starbucks Spokesman Reggie Borges told the Washington Post in a statement: “After investigating, we don’t believe this was a case of discrimination or profiling. The customer approached and provided the name Aziz. The barista mistakenly spelt it incorrectly. We have connected with Mr Johnson and apologised for this regrettable mistake.”
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