Engagement | 3 in 4 leaders say culture is central to success

Almost three in four (73%) business leaders cited company culture as the single most important contributor to corporate success, new research has found.

The Juicy Fruit Two report from B+A found that culture was the most important factor for struggling businesses, ahead of client or consumer relationships (18%), or the quality or performance of the product or service (13%).

While 82% of business leaders had actively invested in the corporate culture, 60% of leaders said that they weren’t doing enough, blaming lack of financial resources and time for the delay.

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Andrew Missingham, Co-Founder of B+A, said: “Culture is now rated number one by leaders as a contributor to success, but we also have an idea of what business leaders do to develop their cultures.