During the hiring process, many employers use social media as a way of screening prospective employees to help them secure the best talent possible.
This rings true for 70% of employers who have admitted using social media to vet candidates throughout the recruitment process, while 43% extend this social media scouting as a way to check up on their current employees, according to a 2018 CareerBuilder survey.
While many people view social media profiles as a way to express their personalities, employers can garner a convincing insight into a prospective employee’s personality – many of the personality traits which won’t be physically listed on a CV or honestly reflected in a job interview. The information determined from a social media scout can help employers determine whether a candidate is suitable. Yet, one employer went as far to publicly exemplify why one candidate wouldn’t be a suitable recruit and has since been overwhelmed with backlash online.
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An employer who shared an image of a bikini-clad candidate to exemplify her as a “bad example” of an applicant has since been accused of “objectifying” her – The Sun reported.
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