Social media | Employer PUBLICLY SHAMED 'bikini snap' candidate

Employer PUBLICLY SHAMED 'bikini snap' candidate

During the hiring process, many employers use social media as a way of screening prospective employees to help them secure the best talent possible.

This rings true for 70% of employers who have admitted using social media to vet candidates throughout the recruitment process, while 43% extend this social media scouting as a way to check up on their current employees, according to a 2018 CareerBuilder survey.

While many people view social media profiles as a way to express their personalities, employers can garner a convincing insight into a prospective employee’s personality – many of the personality traits which won’t be physically listed on a CV or honestly reflected in a job interview. The information determined from a social media scout can help employers determine whether a candidate is suitable. Yet, one employer went as far to publicly exemplify why one candidate wouldn’t be a suitable recruit and has since been overwhelmed with backlash online.

An employer who shared an image of a bikini-clad candidate to exemplify her as a “bad example” of an applicant has since been accused of “objectifying” her – The Sun reported.

Kickass Masterminds cropped out job hopeful Emily Clow’s face from a bikini photo that she had posted on her personal Instagram and captioned the photo on its own professional Instagram story with: “PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it.

“I am looking for a professional marketer – not a bikini model.

“Go on with your bad self and do whatever in private. But this is not doing you any favours in finding a professional job.”

After discovering the image on her would-be employer’s social media, Clow – who had applied for a marketing internship – dubbed this move ‘inappropriate and unprofessional’ and took to social media to air her frustration at the post.

She took to Twitter writing: “I was objectified earlier today by a company because of a picture of me in a bikini. They claimed it made me an ‘unprofessional.’

“They screenshot the photo, posted it on their Insta story and called me out. I am still baffled that the company handled it in such a manner (sic).”

Twitter account SheRatesDogs responded to the Twitter thread with: “This girl applied for an internship at a company, and they put up this screenshot of her in a bikini on their company Instagram, publicly telling everybody they wouldn’t hire her because of this photo.”

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Another responded: “Wow guess it’s a lot to ask to be able to wear swimwear AND be employed. what a world.”

While the employer may have deemed Clow’s social media post 'inappropriate', publicly shaming the candidate online has certainly done its professional reputation no favours, nor has it benefitted its recruitment strategy by any stretch.

Instead, the firm should have communicated on a personal level with the candidate about why they were unsuccessful in the process; not by airing her business all over the internet.

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Comments (1)

  • Jude Farley
    Jude Farley
    Mon, 7 Oct 2019 1:32pm BST
    The company didn't objectify her, the candidate objectified herself by making the original post
    The company anonymised the individual when making the example of what not to do and in response to this, the candidate then proceeds to publically expose herself as the candidate.
    It is illegal to use personality based tests as a means of selecting candidate suitability, at least on their own
    When used in conjunction with other data points however, personality profiling tools are a great aid to candidate selection - which begs the question, if personality traits are an important part of your selection criteria, wouldn't you be better off using a robust and proven and legally defensible tool to assess this?
    In the candidate's defence, the company did ask applicants to supply a picrture from their Instagram feed, which one might consider to be their own personal space. Lord knows my own Instagram feed is chock full of pictures of half naked men so one can only imagine what Kickass Masterminds would make of my application!

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