With the advent of GDPR and rising speculation over the privacy policies of companies like Huawei and Amazon – coupled with the development of ‘always listening’ devices that are now live in 14.5% of UK homes – a number that is still steadily rising as the top ‘smart home’ companies continue to release a myriad of solutions – a growing sense of distrust for the companies that create them and their motives has flourished amongst the general public.
And, as the latest revelations from Apple reveal, sceptics were right – to a degree. Despite once being considered the ‘technology company of the people’, Apple’s slow metamorphosis into just another corporate entity comparable to the likes of Amazon and IBM has led to a shift in the public’s view of its presence in their lives.
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