New starters | On-Brand onboarding: How to leverage the power of your employer brand

What’s more important in onboarding? Seamless processes that make life simple for new starter and HR alike? Or getting your new employee excited about your organisation and what they can achieve in it?

Both are vital. But all too often, leveraging the full power of an employer brand throughout the onboarding journey is overlooked in favour of concentrating on seamless processes. This is an omission that can affect everything from your NPS score to the bottom line.

A strong business case

Recent research from Bersin, Deloitte’s HR insights and services arm, found that 22% of employees leave within the first 45 days of their employment. And that on average, it costs double someone’s salary to replace them.