Resourcing | 70% of jobseekers don't apply without researching the employer

When looking for a new job, you may anticipate that candidates will first narrow down their options by salary, followed by benefits or location of the job. However, research from job site Indeed suggests that there is something far more important to applications – and that’s reputation.

Seven in ten (70%) candidates would not apply for a role without researching the company first – with more than half (57%) reporting that they automatically distrust a company with no internet presence.

The research suggests that employer reputation is a key factor considered by jobseekers when deciding which companies to apply to, and the more information and insight that jobseekers can access online about companies, the more likely they are to apply for a role.

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There was found to be a correlation between access to information and trust in an organisation, with trust increasing according to the information that is available. If there was no information to be found about a firm, just under half (49%) would automatically distrust them.