Facebook | Bonuses will be awarded to employees doing 'social good'

An almost daily slew of controversial headlines surrounding Facebook’s questionable stance of platform morality and the spread of ‘fake news’ has resulted in a major change in the way that the company will manage its employee targets going forward.

The site has been repeatedly accused of providing platforms for racism, controversial political agendas and facilitating unauthorised data harvesting through the Cambridge Analytica scandal to drive growth across its network with little thought to moral stance or real-world consequences – this has also been reflected in employee bonus schemes.

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Now, Facebook’s CEO Mark Zuckerberg has outlined plans to revolutionise Facebook’s social reach, with increased responsibility on employees to turn away from the growth-at-all-costs approach that the company has perpetuated thus far and instead focus on “making progress on the major social issues.”

The re-vamped employee outlook will now be reflected in Facebook’s bonus criteria for the first half of 2019 as set out in Zuckerberg’s earnings call last week, with ‘tackling social issues faced by the company such as the spread of fake news and misinformation, as well as data privacy and security,’ taking a central position in how successful it has been.