Creativity | Job ad mocking Theresa May aimed to become 'most viewed recruitment video'

When London-based video agency StudioYes found itself in need of a recruitment drive to their demand for talent, the team decided that to garner truly effective results it would do something it had never done before – implement its particular style of viral marketing in the process.

“We set out to achieve the world’s most viewed recruitment video. We wanted to attract creative people and show those people who we are as a creative agency, so the idea came very quickly when we made that our goal,” StudioYes Creative Director Duclie Cowling told Recruitment Grapevine.