Creativity | Job ad mocking Theresa May aimed to become 'most viewed recruitment video'

When London-based video agency StudioYes found itself in need of a recruitment drive to their demand for talent, the team decided that to garner truly effective results it would do something it had never done before – implement its particular style of viral marketing in the process.

“We set out to achieve the world’s most viewed recruitment video. We wanted to attract creative people and show those people who we are as a creative agency, so the idea came very quickly when we made that our goal,” StudioYes Creative Director Duclie Cowling told Recruitment Grapevine.

The video, which lampoons Prime Minister Theresa May, depicts the OM walking into No.10 Downing St after getting past a barrage of press with their flashing cameras, before closing the door and expressing her frustration and stress away from prying eyes. The sketch with the message ‘Fed up with your job?’.

Fed up with your job. #TheresaMay #BritishPolitics pic.twitter.com/pfcdqXSLrZ

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