Is Black Friday the right time to reward your employees?

Is Black Friday the right time to reward your employees?

With the festive period looming as Black Friday making its annual appearance, employers would be wise to consider the needs of their workforce to boost employee engagement and productivity.

New research from Instantprint has revealed that nine in ten workers want to receive a festive gift from their employer to make them feel valued.

The research – which surveyed 1,500 UK office workers – found that gift vouchers were the most popular (29%) festive treats that they would like to receive from the bosses.

Additionally, 28.8% of respondents wanted an early finish, with one in five wanting a free bar at the company’s Christmas party.

The research found that different departments within the workforce had varying demands when it came to festive treats.

It seems that IT professionals ranked an early finish as their most preferred method of reward.

James Kinsella, CEO and Co-Founder of Instantprint, says that although most organisations take part in the celebrations with Christmas parties and Secret Santas, it is important for bosses to reward their employees as well.

“This research highlights how important a small show of gratitude can be for your workforce."

"Something as simple as an early finish, free bar at a party or a Christmas gift voucher can make employees feel valued and appreciated."

"This in turn can help boost employee morale, loyalty and productivity in the workplace.”

It also highlighted that senior management tended to adopt a more selfless approach to festive treats, with 11% saying that they would like a charitable donation to be made in their name – which is four per cent higher than the average demand for this.

And, there appeared to be a disparity between men and women too. Women predominantly wanted gift vouchers with 33% saying that this was their ideal type of present, while male employees had a preference for a free bar at the Christmas party.



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