Emerging business | Could Digital Innovation Transform Your Organisation?

‘Digital innovation’ and ‘digital transformation’ are more than mere buzzwords. Effectively applied they can help an organisation develop and re-imagine itself to meet the needs of new and emerging markets.

But in a world of business jargon, how many of us truly understand what these terms mean? And how can we use these approaches to shape the future and manage our human resources.

These are the questions tackled by Dr Pietro Micheli, Professor of Business Performance and Innovation, at Warwick Business School, in the second of two new illustrated guides on ‘The Rise of Digital Technology’ for Crown Workforce Management.

Whilst digital innovation and digital transformation are both components in the rise of digital technology, he explains, the terms are not interchangeable. Though ‘innovation’ underpins the ability for businesses to ‘transform’, each point to different opportunities, challenges and aims.