What makes Amazon so successful? Aside from the fact it offers limitless products, convenience and low prices, it’s the mindset of Jeff Bezos that transformed the bookseller into the retail behemoth it is today.
Brad Stone, a biographer of Jeff Bezos, says the organisations’ success can be partly attributed to Bezos’ stance on automation – one which other business leaders are still grappling with.
“He has a mindset that people shouldn’t do jobs that software and technology can do,” Stone wrote. “That mindset has led to Amazon’s amazing success, creating an incredibly efficient organisation that displaces other businesses.
"But when it comes to jobs, it has a drawback that perhaps we don’t yet fully understand.”
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