When companies join social media, they can be opening themselves up to a lot of criticism.
While it can prove to be a channel for resolving customer disputes quickly, some users take the opportunity to attack and insult the employees of the company, who often lack the ability to respond and have their side of the story heard.
However, some employers and their social media teams understand that allowing abuse of their employees to go unchallenged is unacceptable. Here’s three companies that wouldn’t stand for online trolls insulting their staff.
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