6 top tips for managing your employer brand

1. Look after your leavers

 They can be your best ambassadors. You should do everything you can to smooth their transition and ensure the relationship ends on a good note. There is a growing trend of ‘boomerang employees’, with 78% of workers claiming they would consider returning to an ex-employer, if the timing and deal were right. This further highlights the importance of considering leavers in talent acquisition and pipeline programmes.

2. Engage with social media

One of the most vital online reputation management tips is to be active on social media. This means you can create a positive buzz surrounding your company - while also creating genuine engagement with stakeholders.