6 top tips for managing your employer brand

Controlling the reputation of your employer brand, in a world in which both current and former staff have near-constant access to social media and professional networks, is increasingly difficult.

Research undertaken by global people management business, Lee Hecht Harrison Penna (LHH Penna), shows that the Millennial (18-34 year olds) workforce are twice as likely to post thoughts about previous employers on the internet than their older counterparts.

Compared to their older colleagues (35 – 54 year olds), Millennials are also more likely to consider negative employer reviews when applying for new roles.

The study also found that 33% of Millennials were likely to turn-down a job offer from a company they had read a lot of negative things about.