3 job advert mistakes you should avoid

Mistake one: The job title is misleading

“Think about the function and seniority of the role, and use these for your job title.

“The suitable applicants will be searching for these key words, and this is the only way to ensure that your advert comes up in their search. This simple trick will drive more relevant visitors to your advert.

“Yes, this sounds obvious – however some organisations will advertise elusive or misleading job titles like ‘Brand Architect’. Whilst this organisation is looking for somebody junior to help manage the brands within their organisation, they might attract someone too senior who is used to directing a brand strategy, or even some architects typing in this keyword.